Wednesday, April 19, 2023

 In 2016, Apple launched a pair of air pods that was not like any other type of earphones. They were wireless and could connect to your phone, computer or Ipad. They are easily hidden in your air without wires hanging down. You can use them to talk on your phone or listen to music. They were the hottest item out there to buy. Kids and adults wanted them. They caught on fast and spread very quickly with the early adopters not only because there was nothing else like it on the market but because it was an Apple Product. Apple is a status symbol, and what Apple creates, people want. Followed by the early adopters were the early majority. As soon as the early majority caught on to the latest creation, it was impossible to find them in a store or online. People waited for months to buy a pair. The demand was high and everyone wanted a pair, even the late adopters. 


The airpods caught on because they are an apple product. Apple creates a good product and there are many benefits to the airpods. First, they are wireless so people don’t have to worry about the wires hanging from their ears. The wires can get tangled, but the airpods are small and fit comfortably in your ears and have their own charging case. Second, they are user friendly. You can connect the airpods to any apple device, and if you don’t have an apple phone you still have the capability of using them. 


The laggers may not have been excited about the airpods due to the cost. When people first bought the first apple phones they had a pair of earphones that came with it. The airpods cost between $150 and $200 which could have turned people away from buying them. The new Airpods Pro which has noise canceling and costs up to $249.00. The cost might be one of the only negatives about purchasing the airpods. It has been seven years since the launch and most people have a pair of wireless airpods or a device like it. Since the price has come down on airpods many laggers have joined in wearing wireless AirPods.

Diffusion of Innovation Theory

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